Cartoon Network and Adult Swim are coming to Canadian screens later this year, under terms of a new partnership announced by TELETOON Canada Inc. and Turner Broadcasting System, Inc.
The new digital specialty network is a complementary, ad-supported channel which will air content from the two Turner Broadcasting properties.
The deal will allow TELETOON to launch the Cartoon Network brand in Canada in both standard and high definition across linear television, Video on Demand, broadband and portable media platforms. TÉLÉTOON will serve its French audience by launching a Cartoon Network programming block, along with making programming available online, through mobile applications and Video on Demand.
Canadian audiences can expect to see shows such as The Amazing World of Gumball, Adventure Time and Regular Show during the Cartoon Network block between 6 a.m. and 9 p.m. ET/PT, followed by an Adult Swim late-night line-up commencing at 9 p.m. ET/PT.
"We are honoured that Cartoon Network has entrusted TELETOON to manage these two great brands in Canada," said Len Cochrane, President, TELETOON Canada Inc. "This marriage between TELETOON and Cartoon Network will grant us the opportunity to offer more cartoons, more stories and more excitement to everyone, everywhere."
This partnership, arriving on the eve of TELETOON's 15th anniversary and Cartoon Network's 20th anniversary, includes a programming, trademark and branding deal that will bring Cartoon Network's exclusive first-run content never before seen in Canada, in addition to almost 2,000 half-hours of vintage Cartoon Network and Adult Swim library selects.
"Cartoon Network and Adult Swim are beloved brands with programs that have a large and loyal global audience," said Stuart Snyder, President and COO, Turner's Animation, Young Adults & Kids Media Division. "We are looking forward to extending the reach of both of these brands in the Canadian marketplace with our new partnership with TELETOON."
Cartoon Network, celebrating its 20th anniversary in 2012, is currently seen in more than 99 million U.S. homes and 168 countries around the world. Turner's HD service carries original, acquired and classic entertainment for youth and families.
Adult Swim, launched in 2001, offers original and acquired animated and live-action series for young adults.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.
TELETOON Canada Inc. is owned by Astral (50%) and Corus Entertainment (50%).