Leading to the anticipated release this week of the new BlackBerry 10 smartphones and operating system, Research In Motion (RIM) has introduced a new online store for music and video purchases.
The new BlackBerry World storefront (formally BlackBerry App World) for BlackBerry 10 will offer an extensive catalog of songs as well as movies and TV shows, the company has announced, with most movies coming to the store the same day they are released on DVD, and next day availability of many current TV series.
The website will feature content from all major studios, music labels and top local broadcast networks.
Customers will be able to preview tracks and access the content using multiple payment options.
"Music and video content is an integral part of a rich mobile experience. People want easy and convenient access to their favourite music, movies and TV shows wherever they are," said Frank Boulben, Chief Marketing Officer at Research In Motion. "RIM is committed to working with content providers to bring the best, most up-to-date content to our customers with BlackBerry 10, and to make it easy for them to get what they want."
The video download and rental section in BlackBerry World will initially be available in the US, UK and Canada.
Varying by region and distributor, customers will have access to movies from the following studios and independents: 20th Century Fox, Entertainment One (eOne), Lionsgate, MGM, National Film Board of Canada, Paramount Pictures, Sony Pictures Home Entertainment (US), Starz Digital Media, STUDIOCANAL, The Walt Disney Studios, Universal Pictures (UK), Warner Bros.
Customers will also have access to TV shows from the following broadcasters and studios: ABC Studios, BBC Worldwide, CBC/Radio-Canada, CBS, DHX Media, ITV, National Geographic, NBCUniversal (UK), Nelvana, Sony Pictures Home Entertainment (US), Starz Digital Media, Twentieth Century Fox Television, Univision Communications Inc, and Warner Bros.
The BlackBerry World storefront's DRM-free music download section will feature an extensive catalog from all major and independent labels including: 4AD Records, Domino Recording Company, finetunes, Matador Records, (PIAS) Entertainment Group, Rough Trade Records, Sony Music Entertainment, The Orchard, Universal Music Group, Warner Music Group, XL Recordings and Zebralution.
The music section will initially be available in 18 countries: Canada, USA, UK, Argentina, Brazil, Columbia, Mexico, France, Germany, Italy, Netherlands, South Africa, Spain, Australia, India, Malaysia, New Zealand and Singapore.
Founded in 1984 and based in Waterloo, ON, RIM operates offices in North America, Europe, Asia Pacific and Latin America.