Toronto-based digital media management company Yangaroo has introduced a new fully automated Traffic Management System within its online commercial distribution system.
The new service, called Reporter, was developed to streamline communication among major agencies, buying services and broadcasters. The fully automated solution eliminates manual processes of call outs to broadcasters and alleviates concerns of lost instructions or non-compliance. It merges personalized traffic instructions with a signed and date-stamped confirmation that traffic instructions have been received, increasing the likelihood that spots will air correctly.
Independent media buying service Horizon Media is among the first to deploy the platform.
"We are always looking to provide our clients with efficient and flawless execution. 'Reporter' provides access to real-time reporting, confirmation that spots and instructions have been properly received and is an exciting new system we can offer our clients,” said Mike Aiello, SVP, Managing Director Shared Services at Horizon Media.
Yangaroo's patented Digital Media Distribution System (DMDS) is a secure B2B digital cloud-based solution for the music and advertising industries. Originally used to deliver music from record labels directly to radio stations, DMDS now delivers high quality audio and video files to broadcasters around the globe as part of Yangaroo Advertising.
"Yangaroo's cloud based DMDS platform enables us to implement enhancements, both 'ground breaking' and routine, rapidly, enabling our clients to constantly improve their workflows," said Gary Moss, President and CEO at Yangaroo. "The need for 'Reporter' is something that we have heard consistently and we are delighted to be first to market with the solution."