DAILY NEWS Feb 7, 2013 7:03 AM - 0 comments

New Director General Named at NFB

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Ravida Din is the new Director General of the NFB’s English Program.

She’s been an executive producer and producer at the NFB since 2007, and she will assume her new duties next week.

In making the announcement Government Film Commissioner and Chairperson of the National Film Board of Canada (NFB), Tom Perlmutter said, “I have worked with Ravida for many years and have always been impressed by her fierce intelligence and passionate engagement with creators and the creative process.”

 “Among the excellent candidates interviewed for the position, Ravida stood out for her strategic vision and her ability to understand the complex issues the NFB will be facing in the coming years. With her sensitivity and open-mindedness, she will make a sound contribution to the Management Committee and help shape the future of our institution.”

Din has racked up an imposing list of credits over her time at the NFB, including Payback (Jennifer Baichwal), based on Margaret Atwood’s bestselling book, and Up the Yangtze (Yung Chang), in co-production with EyeSteelFilm.

She also served as head of the English Program’s Atlantic and Quebec Centres. It was therefore not surprising that in 2010 Playback magazine included her in its “10 to Watch” list of up-and-coming talent in the film and television industry.

 “Everything we do at the NFB is a public act,” Din said, “and it is this commitment to engaging with audiences in Canada and abroad that is unwavering. As we move forward with the launch of a new Strategic Plan, I see nothing but tremendous opportunities in creating and distributing media that: profoundly impacts issues of social justice, influences that nexus of innovation, auteur voice and artistic excellence, and embraces the breathtaking pace of the digital revolution that will take us to new levels of social interaction. I am passionate about the NFB and it will be a great privilege, in my new role, to strive for creative ambitions that will be transformative.”

In 2009, in collaboration with Studio XX, Din produced First Person Digital, an innovative training and production program for women exploring new approaches to storytelling. The program fostered emerging talent and sparked creative collaborations between filmmakers and multimedia artists. One of her latest productions, Status Quo? The unfinished business of feminism in Canada (Karen Cho), won the World Documentary Award at the Whistler Film Festival in British Columbia in December 2012 before beginning a tour of over 50 cities across Canada.

Earlier in her career, Din also worked as a project manager for the Canadian Council for Multicultural and Intercultural Education and as the Executive Director of the National Organization of Immigrant and Visible Minority Women.

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