DAILY NEWS Dec 6, 2012 7:23 AM - 0 comments

New Mobile Media Development and Deployment Platform from Polar Mobile

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Polar Mobile, the Toronto-based mobile technology provider, has unleashed its media-focused development platform for mobile sites and apps.

Available now in general release, the product has been implemented previously, and its own development was supported by millions of dollars in investment funding raised by Polar in the past year.

MediaEverywhere is a ‘software-as-a-service’ development platform for mobile sites and apps. It can be integrated with existing content management systems, ad delivery technologies and analytics providers.

Over 20 global publishers are already offering mobile products made with Polar Mobile and MediaEverywhere, including TVO, British Wired, Toronto Star, Canadian Living, Elle Canada, British Vogue, Metroland, Daily Racing Form, CFO Publishing and the Fight Network.

The platform includes a flexible UI framework, mobile site templates and app feature libraries packaged into a user customizable Software Development Kit (SDK).

“All of our customers tell us that their mobile traffic is growing exponentially as is the variety of devices used by their readers. Publishers of all types want to offer great experiences across phones, tablets and beyond,” said Kunal Gupta, Chief Executive Officer, Polar Mobile.

The Hockey News and Canadian Living. Both are flagship brands published in print and online by TC Media. The Hockey News and Canadian Living mobile sites are optimized for iPhone OS 4.3+ and Android OS 2.3+ smartphones.

“With MediaEverywhere, we launched flagship mobile websites within weeks and are providing our users with a best-in-class experience that will drive increased engagement and monetization,” said Brady Murphy, Vice President Mobile, TC Media. "The flexibility provided by MediaEverywhere is exactly what we are looking for as a media publisher looking to extend reach to mobile in a cost-effective and efficient manner while maintaining control of the user experience.”

Founded in 2007, Polar Mobile provides mobile technology for media companies around the world, including top tier magazines, newspapers, broadcasters and online portals across news, sports, entertainment and lifestyle media verticals.

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