It's no secret - Alan Cross is one of the most knowledgeable and experienced rock music media personalities in Canada.
Cross has a new content development partnership with syndication group Orbyt Media, part of Astral Media Inc.
The first show to launch from the new arrangement is The Secret History Of Rock, and Alan Cross will be writing and hosting the show.
It's both a daily feature and a long form weekend show, looking at the seminal music that shaped the alternative scene spanning the 70's, 80's and 90's.
The Secret History Of Rock with Alan Cross will be launching October 11 on boom 97.3 in Toronto and on radio stations across Canada.
A self-described "professional music geek", Cross has distinguished himself as an icon in the music and broadcasting industry with critically acclaimed programs like The Ongoing History of New Music and his multi-platform production ExploreMusic.com and Explore Music TV seen on AUX TV.
Cross will also be contributing to Astral Radio's digital platforms creating a variety of content including the launch of an alternative music channel, music blogs, artist interviews and music reviews.
Rob Farina, Astral Radio's Executive Vice President of Content comments "We are very excited to develop and syndicate Alan Cross' shows and content across Canada and allow music fans to benefit from Alan's keen sense of history and emerging trends in contemporary music.''
Cross was one of the architects of the legendary CFNY and is a three-time recipient of the Music Industry Award for Program Director (2005, 2006 and 2008).
The show he created and hosted, The Ongoing History of New Music, was the longest-running music documentary in Canada. He has written four books on music, released over 20 compilation CDs (including four official Ongoing History discs), is a noted music commentator for TV, writes for the Metro newspapers and other publications, has worked on an appeared in a number of films on music and has four best-selling audio books entitled The Alan Cross Guide to Alternative Rock.