DAILY NEWS Feb 20, 2013 7:21 AM - 0 comments

New Online Video Advertising Services on Akamai Powered by mDialog

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2013-02-20

mDialog, the Toronto-based video stream management company, is providing core elements that power dynamic ad insertion across Akamai Technologies’ new Ad Integration Services offering.

Akamai Technologies is one of the world's largest distributed computing and Internet content delivery network.

mDialog says it has developed an integrated digital media workflow portfolio to help media companies reach, monetize and measure their desired audiences across the widest range of connected devices with 1-to-1 addressable advertising within linear, live and on-demand programming.

Using mDialog’s Smart Stream Video Platform technology  and new Sola Ad Integration Services platfrom, CDNs can deliver cloud-based targeted advertising in linear, live and on-demand video content to connected computer or portable media devices.

“Having Akamai select mDialog for dynamic ad insertion is an enormous validation of our technology and its ability to scale to meet the demands of 1-to-1 addressable advertising in linear broadcasts across connected devices,” said Greg Philpott, Founder and CEO of mDialog. “We look forward to working with Akamai to bring cutting-edge video stream management solutions to our media customers.”

mDialog says that shifting the complexities of online video ad insertion from the player to the cloud means it can remove many of the limitations associated with traditional player-based ad delivery. The company says its Smart Stream Platform uses a lightweight stream SDK to ensure accurate Interactive Advertising Bureau (IAB) compliant measurement beaconing, and supports interactive video ads and ad-skipping prevention in order to deliver a seamless TV-quality viewing experience across devices.

“Delivering targeted online video advertising, scalable to the Internet’s largest audiences, opens up tremendous new opportunities for online media monetization,” said Bill Wheaton, SVP and GM of Akamai’s media business unit. “We selected mDialog’s network-side ad-insertion approach because it offers the scalability, quality, and performance that Akamai’s customers expect.”

 mDialog works with the largest media companies in North America to manage, deliver, and measure video advertising across IP-connected devices, including iPad, iPhone, Android, GoogleTV, Apple TV, Roku and Xbox.

For more Mediacaster Magazine coverage related to this topic, please see

Online Ad Company mDialog Hires CBS Exec to Open U.S. Office

http://www.mediacastermagazine.com/news/online-ad-company-mdialog-hires-cbs-exec-to-open-u-s-office/1001168761/

Dynamic Ads and Live Video Streaming Solutions from mDialog for iPad and iPhone

http://www.mediacastermagazine.com/news/dynamic-ads-and-live-video-streaming-solutions-from-mdialog-for-ipad-and-iphone/1000366694/

Addressable Advertising Tech Standards Approved

http://www.mediacastermagazine.com/news/addressable-advertising-tech-standards-approved/%201000868271/

Monetizing Multi-screen TV with Targeted Advertising

http://www.mediacastermagazine.com/news/monetizing-multi-screen-tv-with-targeted-advertising/1001593028/


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