DAILY NEWS Jan 18, 2013 8:02 AM - 0 comments

No Joke - TV Channel on a Smartphone from DRG, MoboVivo

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A 24 hour comedy TV channel is now available for smartphones and tablets, and no cable subscription is required.

Mobovivo, the Calgary, AB-based second screen software company and DRG, an independent content distributor, have launched the Joking Around Comedy Channel mobile application for iOS devices.

The app provides access to Joking Around broadcast programming 24 hours a day, with bookmarking and favourites tools. The free app includes instant access to 1000 ‘prank’ videos from the Joking Around TV series.

Joking Around is a great brand and the show engages with audiences around the world and across different age groups – everyone likes to laugh,” Charlotte Hargreaves SVP Marketing and Business Development at DRG said in a release. “DRG is thrilled to be working with such an innovative and forward-thinking company as Mobovivo to bring Joking Around to new audiences who can enjoy the show anytime or anywhere they want”.

“DRG understands that engaging fans is key to people spending more time with their content,” added Mobovivo founder and CEO, Trevor Doerksen. “That direct relationship and the feedback that the producers of Joking Around get from the app’s users will help make sure that more and more comedy programming is available over time.”

For more Mediacaster Magazine coverage related to this topic, please see:

Automatic Content Recognition Syncs TV and Second Screen Digital Media Apps



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