A new web series is tracking the tracks of Toronto-based music duo DVBBS as they tour and perform across Canada.
Multi-platform music and pop culture content producer andPOP are following DVBBS on tour; the performers are using technology from sponsor Toshiba of Canada to produce electro house tracks and perform live, as part of Track It Yourself.
The exclusive web series is available in Canada on andPOP, and the YouTube channels of ANDPOP and Toshiba Canada.
Chris and Alex Andre, a.k.a. DVBBS, create and perform using a variety of drum machines, synthesizers, turntables and advanced computer technology; Toshiba laptops and Ultrabooks will accompany them on tour.
Having signed on with Universal Music Canada, the duo just recently released their debut EP, Initio, while completing a cross-Canada tour and sharing the stage with Tiesto, Steve Aoki, MSTRKRFT, and Grammy-nominated LMFAO.
The tour includes a stop at the Veld Music Festival Toronto next month, where DVBBS will debut an exclusive new track produced using brand new Toshiba gear.
“andPOP’s young audience of over two million loves edgy, talented artists like DVBBS,” said Robert Ostfield, CEO of andPOP. “By providing the band with equipment to perform and produce tracks throughout the tour, Toshiba has made a smart move, integrating their premium equipment in a fun way on our network.”
“We want to see Toshiba laptops used in a variety of ways,” Sherry Lyons, Director of Marketing Communications for Toshiba of Canada, added. “Supporting DVBBS through this tour is a great way to connect music fans to Toshiba technology while bolstering emerging young artists. We hope music fans enjoy the music and entertainment Track It Yourself offers.”
The seven episode series includes educational tips and techniques for creating music using Toshiba technology like the Qosmio X870 and Toshiba Satellite Z930 Ultrabooks. ANDPOP will also host tutorials demonstrating key Toshiba laptop technologies in a fun way.
andPOP owns and operates andPOP.com and CHARTattack.com, and with content sharing agreements with other outlets, it reaches some 2,200,000 viewers and listeners across North America every month through its website and to a syndicated audience through partnerships with AUX TV, PPTV, Rogers On Demand Online, XM Radio and YouTube. CHARTattack.com is Canada's premier website for music news, videos, MP3s, and artist interviews.
For more Mediacaster Magazine coverage related to this topic, please see:
Pizza, andPOP and Bite Size Online Video Delivery
http://www.mediacastermagazine.com/news/pizza-andpop-and-bite-size-online-video-delivery/1001476100/
Streaming Video Plays Big Role in New Online Music Show
http://www.mediacastermagazine.com/news/streaming-video-plays-big-role-in-new-online-music-show/1000884096/