As the use of video content continues to rise in mobile marketing and online promotional campaigns, new ways of sourcing talent are going digital, too.
A new Web-based service developed in Toronto, designed to connect content producers with on-screen performers and talent, has launched as EverydayActors.com, dubbing it 'an online stock image service for people'.
Digital media content developers, social marketers and broadcasters alike often need an 'everyday' person as an extra, a face, or an actor in a media campaign and the new service offers an online database that showcases the performers.
The service is free to the company seeking talent; there’s a subscription model for the everyday people interested in pursuing gigs through the platform.
An online database includes listings, descriptions and visuals that videographers, ad agencies, web developers and brands can search to source live talent and find people that match their requirements, often based on location, gender, age, ethnicity, special features and styles.
Negotiations can then be conducted directly and hires made accordingly.
EverydayActors.com does not take a cut in any deals made on the site, says the site founder and owner, Kyle Hosick.
He's a Web and video producer himself, and he says his company Addrenaline Media had to work hard to find authentic “everyday” people (i.e.: customers) to act in its productions, often “how to” and “testimonial” videos for brand websites.
“We noticed that in most cases, we needed a regular ‘everyday’ person to play the part of a customer in these videos, and that sourcing talent was time-consuming, tedious and overly expensive,” said Hosick. “This typically involved going through an acting or modeling agency, sifting through headshots, auditioning people, and ultimately, finding someone who would require a minimum number of paid hours and an exorbitant fee, of which the agency would take a percentage.”
The sole revenue model for the new service is a $20 annual subscription on the actor side (which kicks in after a free one-month trial), the company describes.
The website is open to actors of all ages (including toddlers), he describes, and search criteria on the website includes: city, union or non-union, gender, age, ethnicity, style (such as geek chic, working class or punk), and special features (such as bald, tattoos or glasses).