DAILY NEWS Jan 21, 2013 7:23 AM - 0 comments

Original Docs, Multicultural News, Bollywood Boulevard as OMNI.2 Re-launches

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OMNI Television is re-launching OMNI.2 in Ontario with an exclusively ethnic-focused programming schedule.

Starting today, OMNI.2 programmers say they will have an additional 35 hours of ethnic-focused programming, including original multilingual documentaries, exclusive Canadian coverage of such favourites as the Indian Film Industry Awards, and popular Bollywood programming. 

The new OMNI.2 schedule features content in more than 20 languages, including Mandarin, Cantonese, Punjabi, Tamil, Hindi, Japanese, Korean, Urdu, Vietnamese, and Farsi.

As the only conventional station in the Ontario market to deliver all ethnic-focused programming, OMNI cites the latest Census data from Statistics Canada released in October 2012 on the country’s accelerated language identity, with more than 1.8 million people in Toronto reported speaking a non-English language most often at home and among those individuals, approximately one-third spoke one of five languages: Cantonese, Punjabi, Chinese, Urdu, and Tamil.

“OMNI Television has a legacy of being entrenched in the diverse communities throughout Canada and our strategy to program all ethnic content on OMNI.2 in Ontario reaffirms our commitment to serving Canada’s multilingual communities,” said Madeline Ziniak, National Vice-President, OMNI Television. “OMNI Television continues to be a leader – and trendsetter – in delivering multilingual programming and this refocused program schedule is designed to better reflect and meet the demands of Canada’s changing demographics with a focus on Asian and South Asian content.”

OMNI also offers content related information on its website, and presence on social media networks.

OMNI Television is a part of Rogers Broadcasting Limited, a division of Rogers Communications Inc.

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