Having come out earlier this summer with a top-to-bottom rebrand, OUTtv is also unveiling new HD distribution deals and a fall schedule that features international programming and made-in-Canada original content for all its media platforms.
Focused on programming for the lesbian, gay, bisexual and transgendered (LGBT) audience and its allies, OUTtv says it anticipates a significant increase in its overall audience penetration rate in Ontario and the Greater Toronto Area in particular with its recent HD launch on Rogers and Cogeco systems.
OUTtv actually began HD broadcasting in July, first rolling out across Eastlink cable systems. Even with the major reach gains that new distribution deals with Rogers and Cogeco brings to OUTtv, the specialty service says there is more to come.
“We expect to add at least two more carriers between now and Christmas, and even more throughout 2013,” said Brad Danks, COO of OUTtv.
The new pick-ups come from what is seen as a broadening of appeal at the specialty service, from a niche audience player to a more mainstream channel that attracts an eclectic viewership to a growing line-up of movies, series, music and lifestyle programming.
“It’s been a long time coming,” adds Danks. “This overnight success is more than eleven years in the making.”
In the last year alone, he notes, OUTtv’s subscriber numbers have more than doubled. Since its launch in 2001, the channel reports growth from just 20,000 subscribers to over 1.2 million today.
“It’s like we’ve crossed the Rubicon,” Danks laughs of the million sub mark, and big difference the numbers and reach will make to national advertisers and multi-platform campaign managers.
In that spirit of a bigger audience and extended reach into new markets, OUTtv’s website has been redesigned for mobile media devices and online access.
It features more content, delivered through a customized video player, extensive social media community integration, and a new design, all created in concert with B’stro, an interactive marketing and branding agency with offices in Vancouver and San Francisco
The stylish new design marks OUTtv’s next step with a distinctive look and attitude. OUTtv also connects with active and engaged social media communities on Facebook, Twitter, YouTube, Pinterest, Google+ and online at www.outtv.ca.
The channel is making successful use of other digital tools and media platforms, with content deals with iTunes, YouTube Google and the like, as well as with international VoD services in Taiwan and the Netherlands.
Among the announced highlights of the Fall 2012 schedule, OUTtv is connecting with LCBG communities in London, New York and Los Angeles with Candy Bar Girls is a brand new British drama about the beautiful people who work and party at the iconic Candy Bar in Soho; the debut of docu-reality series The A-List New York, and the premiere of DTLA, described as a racy new drama follows the lives and relationships of seven friends of different ethnic, cultural, and sexual orientations living in downtown Los Angeles.
Returning favourites include RuPaul’s All Stars Drag Race, Season 8 of Alan Carr’s Chatty Man, and the iconic series Queer As Folk, starting tonight, November 5.
Hollywood, Canadian, and foreign movies are featured, as well, and OUTtv notes the work it has done in commissioning and producing original content, including Men’s Fashion Insider, season 3 of Favourite Places and Beautiful People coming later this fall.
OUTtv is a Canadian English language Category A specialty channel that airs entertainment and lifestyle programming for LGBT audiences.
OUTtv's licensee is OUTtv Network Inc., 55.9% owned by Shavick Entertainment, 24.94% owned by Pink Triangle Press, 15% owned by Peace Point Entertainment Group and 4.16% owned by Re:Source Media.
OUTtv has offices in Toronto, Ontario and Vancouver, British Columbia.