DAILY NEWS Nov 21, 2012 9:11 AM - 0 comments

People, Places and Players Making News on the Canadian Media Scene

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IAB Canada Engages Heenan Blaikie and AccessPrivacy as Special Counsel

The Interactive Advertising Bureau of Canada (IAB Canada) has appointed a Special Counsel to help the association develop its privacy initiatives and positions.

Adam Kardash, Partner, Head of Heenan Blaikie's National Privacy and Information Management Practice Group and Managing Director and Head of AccessPrivacy, and one of Canada's leading privacy practitioners, has been appointed IAB Canada Special Counsel.

Kardash, along with a team from Heenan Blaikie and AccessPrivacy, will be taking a lead role in IAB Canada's advocacy, messaging and interaction within the Canadian privacy/marketing and advertising fields, including interacting with, and developing written submissions for, governmental consultations on proposed legislative reform, policy initiatives, and privacy and marketing regulatory guidelines.

Chris Williams, President of IAB Canada, explains "Our members are facing an increasingly complex legal and regulatory environment, especially digital privacy law within online advertising. The technology is complex, detailed and moving very fast. It takes the combination of experts in law, policy, ad operations and the widest group of digital stakeholders to ensure the industry is moving forward responsibly with a balance of commerce and consumer protection."

"IAB Canada members are the key players in one of the fastest growing industry sectors in the country. The association is ideally suited to take a leading advocacy and educational role in the evolving area of digital privacy and marketing law, policy and self-regulatory initiatives," said Kardash.

IAB Canada is a not-for-profit association representing Canada's most well-known and respected advertisers, agencies, media companies, mobile and videogame marketers and developers, measurement companies, service providers, educational institutions and government associations operating within the Canadian digital marketing and advertising industry.

AccessPrivacy is an integrated service offering, complementary to the Heenan Blaikie national Privacy and Information Management Law practice.


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500px Announces Strategic European Acquisition

500px, the Toronto-based photo sharing company, has made its first European acquisition as it beefs up its European presence.

Following on the successful acquisition of Algo Anywhere in July 2012, 500px is acquiring the talent behind the leading third party 500px iPhone app, ISO500 in a private, all stock deal. David Charlec and Jerome Scheer are the founders of Pulpfingers, a Strasbourg, France based company that launched the app in October 2011.

By 'acqi-hiring' talent already familiar with the design and community aspects of 500px, the company says it is positioning itself to avoid the long ramp-up times often associated with international expansion.

"It's a strategic move," says Oleg Gutsol, CEO 500px. "We're all about creativity. And when you have the right chemistry with talented people in a market you want to expand into, you get creative to make sure the deal happens. I'm very pleased we arrived at an arrangement that makes good business sense for all of us."

Charlec and Scheer will continue to operate Pulpfingers over the next few months as they transition into full-time roles inside 500px. Details of the plan are being developed and the Pulpfingers team will be spending time in the Toronto HQ next year to get fully immersed in the company and its culture.

The ISO500 app will remain available in the App Store and users can expect an update that will introduce enhancements as well as support for iPhone 5. 500px plans to launch its official app over the next few weeks.

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SeaWell Appoints Vice President, International and Channel Sales

Multi-screen video delivery solutions provider SeaWell Networks has appointed Laurie Love as its Vice President, International and Channel Sales.

Love will be responsible for the development and execution of Mississauga, ON-based SeaWell Network’s international and channel partner sales.  Love brings over 20 years of international sales expertise with the service provider and integrator community and is the latest highly experienced industry executive that has recently joined the company.

Love will be based in Boston, Massachusetts and reports directly to Susan George, Senior Vice President Sales and Distribution.

“We are seeing huge growth in demand in the international markets for multi-screen solutions that enable service providers to meet their subscriber demands for high-quality live and on-demand video to tablets, smartphones, game consoles, PCs, and other multi-screen devices,” George said in a release.  “Laurie has a proven track record of successfully developing robust international and channel sales pipelines and she is the ideal person to help us expand our worldwide business.”

“As service providers continue to build a differentiated service model based on the demand for access to content on any device and at any time, there is a need to improve the monetization, control, and scalability of their delivery networks.  This presents an enormous opportunity,” added Love. “I am looking forward to helping operators and channel partners to realize the cost savings and revenue opportunities.”

Love joins SeaWell Networks from Acme Packet, where she was responsible for building the managed services and CPE resale business with Service Providers.  Prior to this, Love was Vice President of Channel and Strategic Account Sales at Camiant, Inc. (acquired by Tekelec), Vice President of Sales at Avaya, Inc., and Vice President of Sales at Lucent Technologies.

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AMI Names New Production Manager

Accessible Media Inc. has hired Cara Nye as its new Production Manager.

Cara will report directly to John Melville, AMI’s VP of Programming and Production and will be based out of the AMI Don Mills location.

Her official start date is Monday, November 26.

AMI provides media programming with open described video and closed captioning; it operates two broadcast services, AMI-audio and AMI-tv, and a companion website (ami.ca).

Nye spent the last twenty-plus years at Rogers (previously CHUM television) and held a variety of positions there including assistant director, stage manager of daily and special events and special project manager for The Shopping Channel and Chatelaine and other Rogers brands.

She brings more than ten years of relevant Production Manager experience having overseen the Creative Services department for Citytv, OMNI, FX, OLN, B4 and BIO and managing a team of 15 editors, producers, coordinators and designers supporting the Citytv stations across the country.

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CIAIC Canadian Interactive Industry Profile

The Canadian Interactive Alliance / l'Alliance interactive canadienne and Interactive Ontario are calling on all Canadian interactive digital media companies to participate in the 2012 edition of the Canadian Interactive Industry Profile (CIIP) survey.

The Profile is a key tool used by industry and governments at all levels to create and maintain valuable services and support programs as well as to develop new policies and strategies.

As well, prizes are awarded to those who complete the survey and enter the contest.

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Interactive 3D Water Show Makes a Splash at MIA Awards

Nissan and OMD won two Golds and a prestigious Best of Show award at the Media Innovation Awards (MIA), an annual event held in Toronto. These awards were presented to highlight the best of creativity and innovation in media during the past year. The 2013 Altima 3D Water Show, creative by TBWA/Toronto, was activated by Newad in several Canadian cities on July 1st.

In addition to winning the “Best of Show” award, the campaign won Gold in the Innovation / Experiential / Special Event / Stunt category, and Cars and Automotive Services category.

“We are so honoured to have our innovative work recognized by one of the most prestigious and important media industry awards programs in Canada,” said Judy Wheeler, Director of Marketing at Nissan Canada Inc. “Innovation is at the heart of everything we do at Nissan from designing and building cars featuring technologies unexpected within their segment, to the way we advertise and bring them to market. As the first to incorporate this creative new technology into our marketing activity, we’re able to further engage with consumers who appreciate being entertained and informed at the same time.”

As part of the interactive display, submerged nozzles sprayed out a thin fan of water as a ‘screen’, with diffused light and 3D filmed images projected towards the audience.

The 3D Water Screen Projection was created by OMD and Newad; TBWA/Toronto created the trailer that leveraged Nissan’s innovation and made the most of this complex technology.

"This project was a welcome challenge for us" said Allen Oke, Executive Creative Director at TBWA/Toronto. "Rather than just put a film up onto the water spray, we worked with a film company to maximize the effect of the 3D aspect to its fullest, taking in account the depth of field and speed of action.  All the while, delivering an entertainment that felt relevant to all four locations.  This, in turn, became content that people filmed, uploaded and shared in great amounts".

“Karena Phidd, Group Director of Strategy at OMD approached Newad to collaborate in the creation of this innovative brand activation for Nissan Canada. This initiative was perfectly in line with our expertise in developing 360 campaigns to reach key target segments in Canada. We would like to thank our teams and congratulate OMD, TBWA/Toronto and Nissan for their audacity and creativity” adds Lino Ricco, Vice-President & Regional General Manager – Central Canada.

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Paley Honoured by Wheatstone at WABE Conference

Wheatstone and Audioarts Canadian representative Ron Paley received the industry equivalent of an Oscar on Monday as the recipient of the "WABE Ambassador of the Year" award, presented during the Western Association of Broadcast Engineers (WABE) convention in Calgary, AB.

Ron and wife Carol operate family businesses Oakwood Broadcast and Ron Paley Broadcast. His son Darrin has worked for Wheatstone for 11 years, after spending six years in the Paley family business.

Oakwood Broadcast represents the Audioarts line while Ron Paley Broadcast handles the Wheatstone and Vorsis lines as a studio systems consultant. The company recently acquired Digital Juke Box Automation.

“Ron is a huge part of the broadcast story as well as the Wheatstone story. He has been a driving force behind all the important milestones in Canadian broadcasting,” said Wheatstone President Gary Snow when presenting the award. “If it was happening in Canada, and if it was good for broadcasters, you can be sure Ron was involved somehow.”

Paley helped install the first all-digital radio facility in Canada, the first multi-track recording studio, and the first digital mass storage system.

Paley also was long associated with automation manufacturer OMT Technologies.

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People, Places and Players is an occasional feature of Mediacaster Magazine.com; it also appears in the editorial print versions.

Information of interest and relevance to the Canadian digital media industry may be sent to editor@mediacastermagazine.com for consideration.

People, Places and Players Making News on the Canadian Media Scene (2012- 09-11)


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