Postmedia has launched its new Digital Access content service in four major metropolitan markets across Canada: The Vancouver Sun, The Province (Vancouver), The Ottawa Citizen and The Gazette (Montreal).
Available online or via portable media devices like smart phones and tablets, Digital Access provides unlimited access to local and international news, as well as video, blogs and interactive features.
Digital Access is available free of charge to print subscribers of The Gazette, the Ottawa Citizen, The Province and the Vancouver Sun and for a low monthly fee to digital users.
A marketing and promotional campaign heralding the arrival of Digital Access service was created by Montreal-based communication marketing agency Bleublancrouge.
The campaign started in September with a television spot and print and Web ads in The Gazette, the Ottawa Citizen, and the Vancouver Sun and the respective websites.
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