Sandvine, the Waterloo, ON-based broadband network solution provider, says global Internet traffic is up more than 120 per cent in North America, and that ‘prime time streaming’ is why.
Movie services like Netflix and major sporting events like the World Cup are identified as key factors in the growth, expected to continue in coming years.
“Audio and video streaming account for 65 per cent of all downstream traffic from 9 p.m. - 12 a.m. and half of that is Netflix traffic [on North America fixed networks]. Prioritizing real-time applications like live audio and video is critical to maintaining a high quality of experience. Sandvine’s video quality metrics, including display and transport quality, will be key to understanding the impact of major events like the 2014 World Cup which will likely be the most streamed event in Internet history,” said Dave Caputo, CEO, Sandvine.
Sandvine’s Internet traffic trends report, Global Internet Phenomena Report 2H2012, is based on data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific.
The report shows that the world leader of mobile data consumption is Asia with a mean monthly usage of 659 MB, up 10 per cent in the last six months
In North America, it’s fixed networks that have seen a mean monthly data use increase of 120 per cent, from 23GB to 51GB, in the past year.
Fifty one gigabytes is roughly equivalent to more than 80 hours of video.
“There is only one digital network being built today and that is the Internet,” Caputo said. “With a 120 per cent growth rate there is no doubt that more communications service providers will be launching application-based pricing plans that provide cost certainty and a consistent quality of experience for high-demand applications. Understanding the application make-up of a network is a critical first step in launching new services.”
In Europe, YouTube represents more than 20 per cent of peak period downstream traffic on mobile networks, and in North America, Netflix dominates fixed networks accounting for a third of peak period downstream traffic
“Real-Time Entertainment continues to soar. Since 2009 on-demand entertainment consumed more bandwidth than ‘experience later’ bulk transfers and we project that trend to continue through 2015 when (P2P services like) BitTorrent will shrink to less than 10 per cent of total traffic,” Caputo added.
Sandvine’s Global Internet Phenomena Report is available at http://www.sandvine.com/
Sandvine’s Global Internet Phenomena Reports are based on a representative cross-section of Sandvine’s data from a selection of Sandvine’s 200-plus customers spanning North America, Europe, Middle East and Africa, Caribbean and Latin America and Asia-Pacific. Data is gathered over a one-month period and is completely subscriber-anonymous. No identifiable information of any kind, including IP addresses are collected during the study. Sandvine’s network equipment analyzes data from an application utilization level and is not content aware.