Newswire service QMI Agency will be the primary content provider for the national network of digital signage operated by Pattison Outdoor Advertising.
Pattison says it has chosen the QMI Agency for its quality news coverage and feed, which will supply more than 120 articles daily, broadcast on Pattison screens throughout the country.
The bilingual news service offers a vast diversity of stories covering key areas such
as national, local and political news, as well as sports and entertainment. More than 80% of the stories have visuals elements. Pattison has joined a growing list of corporate and media subscribers to the QMI Agency newswire service. This agreement coincides with Pattison launching a new version of its digital content platform, with local content.
“Pattison Outdoor Advertising chose QMI Agency as its newswire of choice based on the scale and reach of our network,” said Philippe Mercure, QMI Agency Marketing Director.
“This relationship between a leading national print/web publisher and an Outdoor company is a first, and will ensure the highest level of coverage possible on our networks” said Cam Milne, GM of Pattison OneStop. “Seven days a week, 24 hours a day, Pattison screens will feature up-to-the-minute news headlines and photos. This content strategy represents an unmatched investment by Pattison to ensure our content enhances the user experience on our digital networks.”
A division of Quebecor Media, QMI Agency is a French and English news service, with a network of news outlets, including the Toronto Sun, Canoe.ca and 24 H commuter paper. QMI Agency has offices in Toronto, Ottawa, Montreal and Quebec City.
Headquartered in Mississauga, ON, Pattison Outdoor is a division of The Jim Pattison Group.