DAILY NEWS Apr 12, 2007 9:27 AM - 0 comments

Qualcomm, Amp'd Brewing Canadian Services

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2007-04-12
QUALCOMM Incorporated and Amp'd Mobile launched new wireless data services in Canada, based on
QUALCOMM's BREW (binary runtime environmetn for wirless) solution to subscribers .

Now available in the Canadian market, Amp'd Mobile is delivering exclusive entertainment content, information applications, messaging and more via TELUS' high-speed CDMA2000 1xEV-DO wireless network. The launch marks the first commercial deployment of BREW services in Canada.

The deployment of Amp'd Mobile entertainment offerings in Canada builds on the success it has experienced in the United States with its slate of Amp'd Live) services such as music, 3D games, live streaming sports, concert video and other advanced entertainment applications built for BREW.



According to Amp'd, more than 50 percent of its subscriber base has downloaded or used a BREW game or service in the last 30 days and more than 80 percent have bought or used data
services such as video, songs, ringtones and mobile Internet in the same time
period.

"Amp'd Mobile's unique approach to mobile entertainment has proven to be a hit among its subscribers in the United States, and we are optimistic that its success, and the continued success of BREW, will translate well with this
latest deployment in Canada," said Arvin Chander, vice president of carrier
relations for QUALCOMM Internet Services, in a release announcing the services. "We congratulate Amp'd on opening up a new market for its services in Canada and on its significant achievements in the United States."

"QUALCOMM's BREW solution has created the ideal environment for Amp'd to deliver the best in mobile entertainment applications and services to our customers," added Mike McSherry, senior vice president, emerging technologies
at Amp'd Mobile. "3D games, music, streaming video and other rich multimedia services that push the boundaries of what is possible on today's high-speed wireless networks are at the heart of the Amp'd Live offering, and BREW has
been a major factor in helping us capitalize on it. We are excited to bring our services to Canada and look forward to working with QUALCOMM and TELUS to create the best possible mobile entertainment experience for Canada's wireless
consumers."

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