Service operators that provide HD video services to IP and mobile customers must accommodate hundreds of different device families including smartphones, tablets and smart TVs and more than 440 million individual IP-connected devices.
Customers watch more mobile TV and/or video on their smartphone or tablet than they did a year ago, and combined with a fast growing ecosystem of IP-connected devices, telecom and communication service providers need to quickly scale up operations that encode, store and securely deliver multiple versions of the same high-quality video.
HD has created additional challenges due to the larger file sizes and associated complexities of managing content security, says one of the leaders in delivering mobile and IP video, Toronto-based QuickPlay Media.
Citing stats in a recent U.S. TV Everywhere survey showing higher use of both tablets and smartphones, Wayne Purboo, QuickPlay Founder and CEO, sees even more usage coming – this summer.
Tablets drive increased at-home viewing and extended viewing time, yet smartphones remain primary device for mobile video consumption; both are in heavier use by more people.
“With this widespread adoption comes a surge in demand for high-quality live and on demand HD content,” he says. “The upcoming 2012 Summer Olympic Games, for example, will be viewed by millions of consumers on mobile devices. There’s growing demand for VOD and Live HD multiscreen services and a strict security requirements of content providers.”
Last year, QuickPlay took over FLO TV's 30,000-square-foot data and network operations facility in San Diego, giving it a big boost in its capacity to manage the capture and distribution of live and on-demand digital media content for a broad range of IP-enabled devices.
More recently, QuickPlay has upgraded and enhanced its OpenVideo platform in response, among them, the addition of encoding efficiency for delivering HD video, additional capacity for large customer deployments, and security tools to protect digital video assets during collection, ingestion, transcoding, distribution and delivery.
Public and private cloud services can be used simultaneously with the OpenVideo platform, which uses a grid-based architecture for handling and processing of HD mezzanine files, reducing processing time and improving the delivery of HD content to devices such as the new iPad and Samsung Connected TVs.
The OpenVideo workflow engine can also accommodate third-party quality control tools, Content Delivery Networks (CDN) and third-party Content Management Systems (CMS).
New industry standards for metadata collection have been added, and the platform is compatible with CableLabs Content 3.0 specifications. An enhanced automated engine has been incorporated to improve performance reporting and analytics, QuickPlay describes.
QuickPlay’s Canadian customers include companies such as Bell and Rogers; all told, the company currently manages more than 1.5 million content assets across more than three thousand content providers worldwide, delivering more than 40 million downloads/streams each month.
The company also works with top DRM vendors, and content security and digital rights management features of the Open Video platform now have additional integrations with AuthenTec to support PlayReady for Live TV services; and full certification by Google Widevine for Live TV and VOD.
“By integrating our OpenVideo Platform with AuthenTec and Widevine, we enable service providers to speed their time to market with an easy integration path to some of the industry’s most respected DRM solutions,” Purboo said.
The expanded DRM capabilities are part of a number of new features for OpenVideo that have been announced by QuickPlay.