DAILY NEWS May 21, 2009 7:24 AM - 0 comments

QuickPlay Powers India's Unlimited Music Download Service

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QuickPlay Media, Toronto-based mobile video provider, is powering Virgin Mobile India’s first unlimited full-track music download service.

During the service’s first 12 months, customers will be allowed unlimited music downloads at no charge.

Called “Vmusic,” the service offers a range of Western and Indian content from leading artists across brands & music labels, such as Sony BMG and Hungama.

“As India’s leading youth-focused mobile service, Virgin Mobile India has consistently set itself apart by providing an attractive range of phones to the world’s fastest growing mobile market,” Wayne Purboo, president and CEO, QuickPlay Media, said in a release. “Now, through this collaboration with QuickPlay, VMI will transform their customers’ mobile experience by providing them with access to music from some of the world’s most popular artists. By working with QuickPlay, VMI also ensures seamless expansion of its multimedia services to meet evolving customer preferences.”

Subscribers can download an unlimited amount of full music tracks and play them on the Vmusic application of their vJazz phone.

This service will not attract any subscription, preview or content download charge, the companies describe.

Each track will have digital rights management (DRM), managed by QuickPlay’s solution. Consumers will also have access to a catalog of all available music, which enables them to browse for songs and preview selections for up to 20 seconds before downloading.

“Vmusic is a first in the Indian Telecom industry where it was a challenge to create an integrated and compelling music offering along with pricing innovation,” Deval Parikh, Chief Officer, Handset, VAS & Procurement, Virgin Mobile India added. “Putting together the Unlimited Full-Music download service at no extra charge to the subscriber for a whole year was a tall order that Virgin Mobile India has achieved. Not only that, we have built-in simplicity & ease of access to the service by adding a one-touch access mechanism on the vJazz phone as well as designed a customized user interface targeted at the Indian youth.”

The service is only available on a specially designed by Huawei, the “vJazz” phone. With Vmusic, Virgin Mobile users can now choose from a wide array of up to 100,000 Bollywood, Regional and International chartbusters and download full songs at no charge to the subscriber for one whole year.

QuickPlay is headquartered in Toronto, with sales offices in London and throughout the US.

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