DAILY NEWS Dec 3, 2012 11:24 AM - 0 comments

Real-time Metrics Drive New Interactive Marketing Partnerships

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iSIGN Media Solutions has inked a North American-wide deal for the distribution of its interactive marketing and digital out of home advertising solutions.

It’s a five year deal, with a renewal option, and it names GraphicMedia Inc. as iSIGN’s exclusive distributor throughout North, Central and South America and in any other global locations arising from the needs of their customers through existing reseller agreements.

Graphic has already been working with Ontario-based iSIGN, and it is in negotiations with several major end users for iSIGN’s Smart Antennas and related software.

As part of the partnership agreement, Graphic has signed an initial purchase order for $3 million, representing 6,000 Smart Antennas to be delivered within the next six months.

iSIGN uses Bluetooth, Mobile, WiFi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. The resulting business intelligence and real time metrics, gathered through a patent-pending advertising platform, can help provide insight into consumer behaviours and help advertisers make better business decisions to increase ROI and customer loyalty.

“Graphic has quickly grasped that our system is more than a delivery channel for ads and messaging and that the true strength of our software and Smart Antenna is in the brand, shopper and consumer information that our system gathers and delivers, “Alex Romanov, iSIGN’s Chief Executive Officer, said in a release. “Our software and backend reporting system allows for the gathering, processing and organizing of vast amounts of data and turns this into useful Business Intelligence tools for advertisers and retailers.”

“We have been in the printing and signage industry for over twenty years and we see the efficiencies that proximity messaging gives clients and the almost instant real-time metrics that customers can use to increase their ROI,” added Ron Leman, President and Chief Executive Officer of GraphicMedia, Inc. “We believe that iSIGN’s product is a game changer for retailers and advertisers. From our presentations, we see the interest that iSIGN’s Smart Antenna is generating and we know that it is growing, which motivates our desire to become more closely aligned with iSIGN.”

Concurrently, and in cooperation with Graphic, iSIGN has signed an LOI with the Keyser Industries (“Keyser”) for exclusive rights to the installation and deployment of iSIGN’s Smart Antenna hardware and Interactive Marketing Solution Software. A definitive agreement is expected to be completed within the next three (3) weeks.

Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, iSIGN is an owner/operator of in-store digital media in Canada with 5,600 digital signs in 1,400 locations.

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