DAILY NEWS Dec 19, 2012 9:24 AM - 0 comments

RenderLife Brings Online 3D Marketplace to Life

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A new online marketplace developed in Toronto is offering professional 3D stock models and media assets for film, TV, video games, architecture and advertising content creation and production applications.

As industry trends in visual effects move away from local technology platforms towards online pipelines and cloud based services, the timelines required for moving VFX from concept to reality are being shortened. What’s more, new online marketplaces are seen to open up additional opportunities for content creators and contributors to earn revenue through sales and licensing agreements.

Driven by such opportunities, RenderLife.com has now launched its online portal for stock models, wireframes, 3D objects and related digital media assets. A community of contributors will fill the site with media assets and new inventory; producers and commissioning agents can ‘shop’ for the most suitable, engaging and cost-effective assets needed for their production.

The company says it worked with other studio managers, top CG artists and industry consultants to develop a ‘Quality Code’ so that models (and soon, rigging and animations as well) submitted to the site meet expected standards. Schematics and meta-data information is included with the 3D models, and the models are compatible with major 3D asset creation and rendering tools on the market.

“Increased competition and a new approach to the marketplace for stock 3D Models will improve business for studios, agencies, game studios and media who use 3D models while increasing opportunities for 3D artists,” explained Chris Cawston, the CEO of RenderLife Inc.

He went on to say “we spent the better part of a year studying the global market for 3D, interviewing artists who create the models and businesses that purchase them. We weren’t interested in entering the space unless we understood how we could make a difference. It became obvious to us that while the global market for 3D was growing rapidly, structural issues in the market were hampering progress and profits. There was no marketplace focused exclusively on high-end, quality assured assets.”

Jeff Mann, RenderLife’s founder recognized the need when his design studio regularly ran into issues with purchased 3D models. “Our creative team was frustrated. Too many of the models they purchased from stock sites simply didn’t work, forcing us to invest time and money to “fix” what we’d already paid for. This problem and the lack of a guarantee from sellers often caused us to run late and over budget resulting in missed deadlines, and robbing us of profit on jobs,” Mann said.

RenderLife operates a small studio in downtown Toronto.

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