DAILY NEWS Oct 26, 2012 10:46 AM - 0 comments

Rogers, L'Oreal, Buck Productions Nominated for Digital Media Campaign

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Canada’s Best Beauty Talent, a multi-brand, multi-platform reality competition and marketing campaign comprised of 12 high-definition webisodes, is among the nominees for an International Content Marketing Award.

Buck Productions is nominated in the Best Video category, and its contribution was supplemented with social media, print and PR engagement tools. The campaign itself, created by Rogers Media Inc. and L’Oréal Canada, sought out Canada’s best hair and make-up artists. The series is still streaming at bestbeautytalent.com and was available on Rogers On Demand, Rogers On Demand Online and via the Citytv iPad and iPhone video apps.

 “Working on Canada’s Best Beauty Talent with Rogers and L’Oréal Canada was an example of the new direction of branded content,” said Sean Buckley, Owner/Executive Producer, Buck Productions. “The project was an example of what can happen when a high-quality concept, superior production, and true collaboration meet. Everyone at Buck would like to congratulate Rogers and L’Oréal on all of their nominations.”

Rogers and L’Oreal Canada are also nominated for two other International Content Marketing Awards, awarded annually by the UK-based Content Marketing Association, in the following categories: Best Digital Content Solution of the Year (Consumer) and Best Content Marketing Solution of the Year (Consumer) categories at the International Content Marketing Awards. Additionally, Canada’s Best Beauty Talent has four nominations at The Pearl Custom Content Awards presented by the Custom Content Council in New York in the categories of: Best Use of Community/Social Media; Best Interactive Content; Best Overall Digital Strategy; and Best Proof of ROI (Digital).

Toronto-based Buck Productions creates feature films, television, branded content, documentaries, and commercials.


For more Mediacaster Magazine coverage related to this topic, please see:

Original Web Series from Rogers, L'Oreal Ready for its Close-Up


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