DAILY NEWS Dec 3, 2012 12:00 PM - 0 comments

Rogers Taking Websites to Multiple Screens

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Chatelaine and FLARE are among the first Rogers Media properties to utilize new “responsive design” website development techniques, one that which detects the kind of screen being used and adjusts the size, look and layout of content on different devices.

Responsive design techniques also optimize advertiser messages to a whole new level and offers exciting new client opportunities. Rogers Media says it clients can extend buys to the Web from other platforms utilizing the same full-page creative for the first time.

Chatelaine.com and Flare.com, as well as the French-language Fr.Châtelaine.com, are the first Rogers Media consumer publishing properties to adopt this innovative technology.

Other Rogers Media brands, including Canadian Business, will undergo redesigns and adopt responsive design in the coming weeks and months, developers say.

“Readers no longer have to manipulate the screen or adjust type size to clearly see, read and experience the content,” said Ryan Trotman, Senior Director and Publisher of Rogers Digital Media. “The new streamlined sites allow the brands’ great content—whether it’s FLARE’s fashion or Chatelaine’s food or décor—to take centre stage and shine through, while being easily accessed by our on-the-go readers.”

“This innovation has allowed us to create high-impact advertising in an uncluttered environment and extend it across all devices,” added Trotman. “We’re introducing responsive full-page interstitials, which allow advertisers to reach our audiences with the same type of engaging ads as in our print magazines and our apps.”

Chatelaine and FLARE is owned and operated by Rogers Media Inc., a division of Rogers Communications.

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