DAILY NEWS Oct 5, 2006 6:45 AM - 0 comments

Shaw Changes Names of Subsidiary Companies

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2006-10-05
Shaw Communications Inc. is re-branding its wholly owned subsidiary companies, including Canadian Satellite Communications Inc. (Cancom) Tracking and Broadcast, Star Choice Communications Inc., and Big Pipe Inc.

All of these companies will now leverage the Shaw name and all brand changes will be completed by December 31, 2006.

The following corporate name changes will take place:

- Cancom Tracking, a leading provider of electronic on-board computing and communication solutions for the Canadian trucking industry, will be re-named as Shaw Tracking;

- Cancom Broadcast, North America's largest full service commercial signal distribution network, will change its name to Shaw Broadcast Services;

- Star Choice Communications Inc., Canada's leading Direct to Home satellite television provider, will now be branded as Star Choice, a Shaw Company; and

- Big Pipe, a leading operator of a national fibre-optic backbone network of data networking and Internet services, will change its name to Shaw Business Solutions.

"The Shaw brand is an established name with tremendous credibility and recognition," said Peter Bissonnette, President, Shaw Communications. "The consolidation of all of our company names under one brand is more than just changing a logo; it is about building a consistent identity that reflects who we are and what we stand for in the eyes of our customers, employees, and stakeholders. This decision will help us strengthen our position as a leading national entertainment and communications provider while maintaining customer service excellence across all companies."

Shaw Communications Inc. is a diversified Canadian communications company whose core business is providing broadband cable television, High-Speed Internet, Digital Phone, telecommunications services (through Shaw Business Services) and satellite direct-to-home services (through Star Choice) to 3.1 million customers.
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