DAILY NEWS Dec 19, 2012 11:17 AM - 0 comments

Shaw Media Expands Partnership with Scripps Interactive for Online Properties

TEXT SIZE bigger text smaller text

Shaw Media has expanded its partnership with Scripps Networks Interactive, and will act as the exclusive sales agent for Scripps premium online brands in Canada, including websites such as hgtv.com and foodnetwork.com.

"Shaw has been a great partner to us in extending our brands in Canada over the last several years," said Bob Baskerville, Chief Operating Officer of Scripps Networks International."We feel that this is a natural progression to our relationship and look forward to seeing our brands grow with Shaw in the digital space."

With its many owned and operated broadcast digital properties, as well as a diverse and growing portfolio of content-rich sites, Shaw Media offers a wide range of advertising opportunities in Canada.

"Scripps Networks has some of the most loved media brands in the world," said Paul Robertson, Group Vice President, Broadcasting and President of Shaw Media. "The addition of their websites to our digital portfolio provides premium multiplatform opportunities for advertisers looking to reach targeted audiences."

The Scripps’ websites will add 1.7 million* unique visitors per month, expanding Shaw Media’s online reach to 10.4 million* unique visitors per month, based on comScore total audience numbers in Canada (April 2012).

Horizontal ruler
Horizontal Ruler

Post A Comment

Note: By submitting your comments you acknowledge that Mediacaster Magazine has the right to reproduce, broadcast and publicize those comments or any part thereof in any manner whatsoever. Please note that due to the volume of e-mails we receive, not all comments will be published and those that are published will not be edited. However, all will be carefully read, considered and appreciated.

Your Name (this will appear with your post) *

Email Address (will not be published) *

Comments *

* mandatory fields