Vampires and geeks are a winning combination in interactive TV, with word that My Babysitter’s a Vampire claimed the 2012 Shaw Rocket Prize at an industry gala held last evening in Ottawa.
DHX Media, Radical Sheep Productions, Productions La Fête Inc. and Guru Studios were Finalists in the Awards competition, but My Babysitter’s a Vampire took a bite out of the competitors to claim the top prize.
The series previously won a Gold Pixie Award while the companion interactive website, Humans VS Vampires, has won Kidscreen, Digi and Creativity Awards.
Produced by Fresh TV in association with TELETOON Canada and FremantleMedia Enterprises, My Babysitter’s a Vampire is a special effects enhanced live-action adventure comedy for tweens.
Now in its second season, the series follows the heroics of three geeky, sci-fi loving best friends and their smoking hot vampire babysitter as they defend their town against an avalanche of scary supernatural phenomena.
This is the eighth year for the prestigious Shaw Rocket Prize, which recognizes leaders in quality children's television and digital media production in Canada.
Executive Producer, Brian Irving, was on hand to accept the $50,000 award on behalf of Fresh TV. The Toronto-based production company will be donating the entire cash award to the Canadian Film Centre (CFC) and the Writers Guild of Canada (WGC) to support their film and TV scholarship programs.
“Fresh TV is incredibly proud to be the winner of this year's Shaw Rocket Prize,” said Irving. “We're especially psyched because Canadian kids chose us themselves."
Airing in over 25 countries, My Babysitter's a Vampire was the No. 1 U.S. cable show among kids 2 - 11 in its time slot during its premiere season run on the Disney Channel. A second season recently concluded on the Disney Channel and is currently airing on TELETOON.
Fresh TV was founded by Emmy-winning producers Tom McGillis, Jennifer Pertsch, George Elliott and Brian Irving, Fresh TV finances, develops and produces animated and live-action television that powerfully connects to the interests, influences and enthusiasm of tween and teen audiences around the world. Fresh TV eats, sleeps and breathes to create television young people will love to watch right now. Fresh productions include the Total Drama franchise, 6TEEN, Stoked, Grojband and the live action series, My Babysitter’s A Vampire and Really Me.
TELETOON Canada Inc. is made up of four nationwide specialty television channels – TELETOON, Télétoon, TELETOON Retro and Télétoon Rétro - with select programming available through On Demand, Mobile TV, iTunes and teletoon.com. Founded in 1997, TELETOON Canada Inc. is owned by Astral (50%) and Corus Entertainment (50%).