Shaw Media has entered into an exclusive long-term partnership with GetGlue, a leading social networking platform for entertainment in North America.
Shaw is the first Canadian broadcaster to sign a multi-show deal with GetGlue, as the company plans to leverage the platform to further online conversation about its Canadian programming.
It starts with the season premiere of Top Chef Canada on Monday March 12th.
Users can connect with other viewers and accumulate rewards when they “check-in” with their favourite television shows, including Top Chef Canada; Real Housewives of Vancouver; Continuum; Lost Girl; and Canada Sings as the platform is rolled out over the spring and summer.
“Media is inherently conversational, and recent research has shown that online conversation plays a significant role in driving television viewership,” Chris Harris, Head of Online Content at Shaw Media, said in citing mediapost.com stats. “Working with GetGlue will help us to increase our social media footprint and the online reach of our Canadian programming, ultimately fuelling conversation and providing additional value for our loyal audiences.”
Through its website and mobile application, GetGlue users can share details about the entertainment they consume, and discuss their tastes with friends and other fans. The more users check-in, the more GetGlue can recommend additional entertainment options they might be interested in. With each check-in, users will be able to unlock and display exclusive sticker rewards for tuning in to selected Shaw Media shows.
“Shaw Media broadcasts some of the most talked-about domestic television programming in the country, and we are thrilled to be partnering with them on GetGlue’s first true expansion into the Canadian marketplace,” said GetGlue Chief Operating Officer, Fraser Kelton. “GetGlue has experienced fantastic growth in the United States, and this partnership will allow us to build a solid foundation for similar adoption in Canada.”
Shaw Media operates Global Television, and 18 specialty networks including HGTV Canada, Food Network Canada, History Television and Showcase.
GetGlue ,based in New York City, works with several major television networks and movie studios to promote their shows and movies to fans. The company reports receiving funding from Union Square Ventures, RRE Ventures, TimeWarner Investments, Rho Ventures, and a number of angel investors.