DAILY NEWS Dec 12, 2012 8:00 AM - 0 comments

Social Media Platform Key to Sales Efforts, Lead Generation, Customer Retention

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2012-12-12

Closing the loop with social media-enabled selling can help keep businesses one step ahead of the competition by staying in step with their important social network contacts.

New tools for tracking a contact from prospect to customer and the resulting ROI are being offered by HootSuite, the Vancouver-based social media management system maker, in partnership with social relationship management company Nimble.

Combining HootSuite’s social monitoring and publishing capabilities and Nimble’s customer engagement and social selling tools will enable business teams to pinpoint and connect with key prospects and existing customers with increased relevance, the companies describe, and precise geo-targeting functionality.

"Social media is moving beyond the early adoption by marketing and community managers to the rest of a company’s customer facing business professionals. Sales, Service and Support teams will benefit greatly by utilizing social media to enable customer engagement and social selling," described Ryan Holmes, CEO of HootSuite. "Through the Nimble app, business teams can now follow up with social media leads, nurture relationships in real time, and close deals easier than ever before."

Users can connect social media best practices to Social CRM capabilities, such as identifying, connecting and nurturing prospects; businesses can finally “close the loop” on social selling and customer engagement.

Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more.

The Nimble app for HootSuite allows users to view contact information, such as additional social profiles, phone number, email, bio, location and date of last contact in the HootSuite dashboard. With a simple mouse click, users can jump directly from HootSuite to the Nimble contact record and manage deeper contact details, such as viewing a complete conversation history, scheduling follow up tasks and events, logging notes, and forecasting sales.

"At Nimble, we believe that effective team engagement drives relationships, and relationships drive more sales," added Jon Ferrara, CEO, Nimble. "Our new app integration with HootSuite will help spread social media use beyond community managers and marketers to the rest of the company. It provides business professionals with social relationship management tools that create valuable and repeatable social selling opportunities."


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