Social Media Week (SMW) organizers are staging more than 100 free events in Toronto this week.
Toronto is one of 12 cities in the US, Canada, South America, Europe and Asia participating in Social Media Week (SMW), from Feb. 13-Feb. 17, 2012.
The SMWTO 2012 schedule has more than doubled compared to last year's listings. The festival is produced by digital culture and communications agency Entrinsic inToronto.
Eli Singer, company president and founder, says he’s “thrilled this has grown into one of Canada's largest free digital culture festivals."
Don Tapscott, author and lecturer on innovation, media, and the economic and social impact of technology, will deliver the opening global keynote live from New York City.
A global launch video Future Hipsters was created by Entrinsic, produced by Sons and Daughters with post-production by Posterboy.
SMW's theme focuses on Empowering Change through Collaboration and it offers a series of interconnected activities and conversations on emerging trends in social and mobile media across all major industries.
SWMTO 2012 sponsors are: At the theme level, BMO Bank ofMontreal, LinkedIn and Chevrolet; at the event level, AOL, VIA Rail, MediaMiser and Chobani Yoghurt. Media partners include, The Globe and Mail, Marketing Magazine, Torontoist, Marketwire+Sysomos and Green Rabbit Media; community partners include, Epilogger, RightSleeve.Com, rdio, Art Gallery of Ontario and Yahoo! Canada.