A new service for Canada’s radio broadcasters will use digital and social media tools to analyze playlists among selected stations or channels.
SparkNetworks has signed an exclusive marketing and distribution agreement with SoundOut Research to provide the services to radio broadcasters in Canada.
SoundOut has developed a crowd-sourced predictive music research tool, one that’s been used by broadcasters and record labels in the UK, US and Canada.
By testing new music prior to release with its robust consumer panel, the partners describe how SoundOut’s service can be used to provide highly accurate insights into market potential and track quality for every new music release.
“In marketing science,” explained Jean-Marie Heimrath, President of SparkNetworks, “we need to understand reactions and opinions from a well-balanced group of consumers in order to be able to predict marketplace performance.”
At the heart of SoundOut are hundreds of thousands of music reviewers who listen to the tracks online and leave their track ratings and written reviews. The reviews are sourced from SoundOut’s sister site, Slicethepie, where reviewers do not know they are conducting market research when they hear the track, ensuring honest and objective responses. The sample group is selected at random and screened by their age, gender, location, genre preferences and habits around music buying and social networking.
In addition to its in-depth reports for each song, SoundOut has developed online interactive tools which allow radio broadcasters to see competitive analysis of playlisting between selected stations/channels on a monthly, weekly or even hourly basis.
SoundOut does this by using the latest social media applications, as well as cutting edge semantic technologies that give its the ability to connect with, normalize and consolidate consumer reactions on any track in any genre.
SparkNetworks is an independent, full service radio & media syndication company offering prep, programming, imaging and national sales representation.
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