Sportsnet has a three-year media partnership extension with the Barclays Premier League, continuing a 14-year run of airing Premier League soccer in Canada.
The new agreement covers multimedia rights including television, online and mobile, delivering up to 190 matches each season beginning in 2013/14, through the 2015-16 season
The Barclay’s deal marks Sportsnet’s fourth major soccer media deal this year; the specialty channel has announced multi-year, multiplatform rights agreements for the UEFA Europa League, UEFA Champions League and World Cup Qualifying. Sportsnet is also a partner with CBC for FIFA World Cup Brazil coverage.
In August, Sportsnet also announced that it is an official licensed broadcaster of the 2014 FIFA World Cup Brazil and launched Soccer Central, the nightly one-hour soccer news show providing footy fans with news, highlights and analysis from the world’s best soccer leagues and events, 365 days a year.
“Sportsnet is proud to continue our strong partnership with the Premiere League, furthering our commitment to providing Canadians with unparalleled access to world class soccer content,” said Navaid Mansuri, Vice-President of Finance & Sports Programming, Sportsnet. “The BPL is one of the world’s most prominent soccer leagues and this new agreement has positioned Sportsnet to continue our already unprecedented schedule of soccer programming across multiple platforms in the years to come.”
Sportsnet delivers soccer matches and related programming from BPL, UEFA Champions and Europa League, World Cup Qualifying, MLS matches featuring Toronto FC and Vancouver Whitecaps, Canada Men’s and Women’s Team matches and FIFA World Cup events.
The Premier League awarded the live audio-visual broadcast rights for all matches in seasons 2013/14 – 2015/16 to a number of international broadcasters at the same time.
Rights agreements can include television, radio, online and mobile.
Premier League Chief Executive Richard Scudamore said: "We are extremely pleased that Sportsnet and TSN have invested in our live rights in Canada.”
The two will split all covered matches here, and it appears to be up to them to determine how the actual match coverage and scheduled programming plays out.
The U.S. rights – awarded to NBC, NBC Sports Network, and NBCSports.com – covers live BPL matches in English and Spanish (on Telemundo and mun2).
A spokesperson for the Premier League said those rights are for the U.S.A. only.
For more Mediacaster Magazine coverage related to this topic, please see:
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