The needs of a constantly changing media landscape are being met by creative media students, with help from established production and broadcast companies.
Honouring the efforts a full-time graduate student who has developed a creative proposal that speaks to new audiences, technologies and the future of broadcasting, digital content creation company marblemedia, along with broadcast and specialty channel operator Corus Entertainment, have named the 2012 Innovative Storytellers Award Winner.
The Innovative Storytellers Award is a $20,000 five-year initiative that launched in 2008, in conjunction with Ryerson University’s Masters of Arts in Media Production program.
The award presents winners with a mentorship opportunity with marblemedia’s Mark Bishop and Matt Hornburg, along with a team of production executives from Corus Entertainment.
This year, Ryerson student Veronica Heringer is the Innovative Storyteller Award winner.
Her project, entitled My Name is Jessica Klein, explores the connection between content, new technologies and audiences by using social media to tell the story of Jessica Klein, a twelfth grader who seeks to eliminate bullying at her school.
“My project exemplifies how social media can create opportunities to interact with consumers by enhancing the level of audience engagement with stories that evolve across different platforms,” said Heringer.
She said her goal is to raise awareness about bullying in Canadian high schools on an ever-growing platform. In addition, My Name is Jessica Klein aims to share the obstacles that Klein faces on her quest to eradicate bullying as well as provide a voyeuristic interpretation of her opinions and interests.
“As a leading content creator dedicated to the importance of online safety for kids, we couldn’t be more proud to champion My Name is Jessica Klein,” said Mark Bishop and Matt Hornburg, Co-CEOs and Executive Producers, marblemedia – and Ryerson alumni. “In the content rich world we live in, marblemedia is continually looking for new opportunities to engage and entertain audiences in innovative and effective ways. We look forward to exploring these topics with Veronica Heringer during her mentorship.”
“Corus Entertainment is pleased to be associated with this award and congratulates Veronica Heringer on her achievement,” said Jocelyn Hamilton, Vice President, Original Programming, Kids, Drama and Comedy. “Corus recognizes the importance of encouraging the next generation of talent to bring forward new creative approaches to storytelling and content creation that engage audiences and meet the needs of a constantly changing media landscape.”
"By offering graduate students such as Veronica Heringer the opportunity to work with industry experts, the Innovative Storytellers Award provides the kind of unique and experiential learning that Ryerson is recognized for,” commented Charles Falzon, Chair of the RTA School of Media. “At the same time, it creates a window for new and experienced minds to work together in exploring the challenges and opportunities facing the future of the Canadian media industry.”
A digital, interactive and mobile enthusiast, Heringer has worked with a variety of organizations including the Vancouver Latin American Film Festival, Tribal DDB Worldwide and Immigrant Services Society of BC.