DAILY NEWS Feb 28, 2013 7:34 AM - 0 comments

The Movie Network GO Launches in Canada with thePlatform

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Astral Television is the latest Canadian media company to use the white label digital media publishing service, thePlatform.

Astral's newly launched The Movie Network (TMN) GO, HBO GO Canada and TMN Encore GO streaming services use thePlatform's "TV Everywhere" (TVE) solution to deliver content to PCs, tablets and smartphones.

The service brings popular HBO, Showtime and other on-demand content to iOS devices via the newly launched TMN GO service.

The TMN GO service will carry programs seen on The Movie Network and multiplex offerings HBO Canada and TMN Encore.

thePlatform's cloud-based, mpx video management system serves as an aggregation hub for collecting, protecting, and publishing video to multiple devices. The system also authorizes TMN GO access, based on a user's paid TV subscription through participating Canadian cable or satellite providers.

"The new TMN GO service reinforces our commitment to providing subscribers with even greater access to exclusive, first-run programming, offered in a centralized destination," said Domenic Vivolo , Senior Vice President, Marketing and Sales, Astral Television Networks. "Empowered by thePlatform's video management and TVE solutions, authorized users can login and access high-quality pay-TV programming when they want it, and on the device of their choice."

"As testament to the robust scalability of our solutions, we're honoured to help The Movie Network extend the TMN GO service into Canada," said Marty Roberts , Senior Vice President of Sales and Marketing, thePlatform."As the Canadian pay-TV market continues to evolve, thePlatform will play a critical role in supporting The Movie Network's initiative to enhance subscribers' subscription value beyond the TV screen."

Digital rights management (DRM) is a very important part of the service, Roberts noted in a previous e-mail exchange with Mediacaster Magazine, and tools are included in the system. Likewise, geo-blocking is a major feature on thePlatform.

"It allows customers to designate restrictions geo restrictions, air dates, and a wide range of other business policies," Roberts described. "For example, one show or clip may have certain rights associated with it depending on which destination it plays. Our system provides customers with the ability to assign multiple profiles to the same video file to ensure those rights are enforced."

Pricing for such services is "utility-based" Roberts noted. "It is based on two main number factors, including the number of videos thePlatform manages for a customer (the size of the content library) and the number of views of that content.

"Also, our pricing reduces as usage increases, so we generally become a smaller portion of overall cost the more successful the online video initiative becomes."

thePlatform is an independent subsidiary of Comcast based in Seattle, WA.

For more Mediacaster Magazine coverage related to this topic, please see:

Canadian Broadcasters Stand on thePlatform as Company Updates nextMEDIA Audience


Corus Delivers Broadband Video with thePlatform


Rogers Puts TV on the 'Net with On Demand Online


Comcast To Shut Down TVWorks' Canada Office


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