Tickets for an upcoming sports event are a click or two away, following word that the Score and FanXchange are partners on a new online ticket buying service.
The new alliance enables users to search for seats contextually on theScore.com, and buy their sports tickets in real-time if desired.
The launch will be supported with an integrated ad campaign for digital, TV and editorial. Toronto's SPOKE Agency continues their three-year relationship with FanXchange to lead the strategy, creative and technology development for the ongoing partnership.
"Our relationship with FanXchange fits well with our mandate of delivering interactive and authentic sports entertainment to our audience," Benjie Levy, Executive Vice President and Chief Operating Officer, Score Media Inc., said in a release. "theScore.com has a strong and growing fan base and we're confident this is a feature they will find valuable."
Brandon Koffler, President of FanXchange, added, "There was great synergy from the moment we first approached theScore. It was always our intention to build the FanXchange brand by extending our offering, so partnering with an iconic sports lifestyle property like theScore was the perfect complement to our brand's evolution."
FanXchange allows users to buy and sell tickets to sports, music and theatre events across North America, while maintaining a large inventor, averaging 5.5 million tickets. It offers safe and legitimate transactions along with a money-back guarantee. The FanXchange Ticket Centre can now be found on theScore.com.
FanXchange Ltd. is a privately-owned Canadian corporation, based in Toronto.
Score Media Inc delivers sports programming and related content across multiple platforms, including a specialty TV service, dedicated website, satellite radio programming and digital media apps for smartphone and portable media devices.