DAILY NEWS Nov 27, 2012 8:56 AM - 0 comments

TSN Scores with Grey Cup Online, On TV; Parade Coverage Announced

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Media coverage of the 100th Grey Cup delivered an average audience of 5.5 million viewers on TSN, making it the most-watched CFL championship game ever recorded on English-language television, according to overnight data from BBM Canada.

As well, TSN's parent company, Bell Media, will  provide coverage of the Championship parade and celebrations in Toronto today, using its CP24 news channel, CTV Toronto and TSN.ca website.

Digital delivery scored just as big on game day, with word that TSN.ca recorded more than 38 million page views during Grey Cup Week, and more than 7.5 million page views – and one million unique visitors – on Grey Cup Sunday alone.

As well, TSN.ca’s new Field Access online hub recorded 102,000 live streams for its companion viewing offerings on Grey Cup Sunday; that included live coverage of the pre-game warm-ups and an alternate angle of the game.

TSN.ca served up exclusive video content all week, in fact, with 475,000 video plays during Grey Cup Week.

Fans contributed almost as much content: more than 90,000 unique fans took part in TSN.ca’s live chat on Grey Cup Sunday.

“It’s clear that Canadians embraced the Grey Cup like never before, making the 100th edition of the game an undeniable success not only for TSN and RDS, but also for the CFL and all Bell Media platforms that thoroughly supported the game this week,” said Stewart Johnston, President of TSN. “The 100th Grey Cup was an important milestone in Canadian history and we are all tremendously proud that we were able to share this game with fans across the country.”

TSN details that an average audience of 5.8 million watched the CFL Championship Game on TSN and RDS, marking a 28% increase in viewers compared to last year and earning an incredible national 16.1 rating. Audiences jumped even higher for younger viewers, with a 38% increase among Adults 18-34.

Overall, more than 13 million Canadians – or more than one in three Canadians – tuned in to watch some or all of last night’s broadcast on TSN and RDS.

In the Toronto Extended Market, more than 3.6 million viewers watched some of the 100th Grey Cup on TSN – close to half the population in this market.

"Tradition dictates that only the Grey Cup Champion Toronto Argonauts can hoist our iconic trophy above their heads, but so many Canadians wrapped their arms around the Grey Cup and lifted our league up in this historic year," said Mark Cohon, Commissioner of the Canadian Football League, adding that the overall ratings are a “testament to that fact, the strength of our league, and the love Canadians have for the Grey Cup."

Beyyond the game itself, the Sirius XM Grey Cup Half-Time Show delivered a 44% increase in viewers compared to last year’s halftime show, with an average audience of 6.1 million viewers tuning in for performances by Justin Bieber, Carly Rae Jepsen, Marianas Trench, and Gordon Lightfoot.

The 2012 Vanier Cup on Friday also delivered a record-setting average audience of 910,000 viewers on TSN and RDS, making it the most watched CIS game in history.

Audience rating sources: BBM Canada and Omniture

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