DAILY NEWS Jan 16, 2013 8:19 AM - 0 comments

USA Today Sports Digital Properties Gets Canadian Partner

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Cue Digital Media will rep Canadian online ad inventory for the digital properties of USA TODAY Sports.

The newly-created Cue Sports division will represent more than 750 sports sites for brand managers seeking to connect with fans of major pro sports leagues, using multiple digital media platforms including online display, mobile, video and social channels.

David U.K., Cue Digital CEO and Founder, says the new partnership makes his company the leading online sports network in Canada, adding USA Today’s reach of more than 1.6 million unique Canadian visitors.

Cue Digital Media sells online advertising as well as partnerships to major agencies and Fortune 100 brands. It represents several sports and entertainment publishers, including USA Today Sports Digital Properties, SB Nation, Viacom, Ultimate Fighting Championship - UFC, MMA Junkie, Funny or Die, College Humor, Heavy, DBG, Spike TV, Gametrailers, Kongregate, CheatCC and theCHIVE.

USA Today Sports Digital Properties is itself a newly formed division of USA Today's Sports Media Group. It includes the company’s BNQT action sports properties, as well as recent acquisitions like MMAjunkie.com and the Big Lead Sports mainstream sports properties.

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