DAILY NEWS Oct 30, 2012 7:59 AM - 0 comments

Video Artists and Digital Signage Tackle Climate Change

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A new multi-screen video project is bringing a cultural response to climate change to digital screens in Toronto.

Ship of Fools: Artists and Climate Change is a collaborative digital media project from the Cape Farewell Foundation and Pattison Onestop developed as a cultural response to climate change.

Newly-created streaming videos and related digital content will appear on the Pattison Onestop TTC Subway Network and on Pattison Outdoor digital billboards in Toronto from November 5 to 18, 2012.

"It is rare that I have the opportunity to be part of such an important project, one which increases our environmental literacy, and helps escalate the necessity of rethinking our future. I am very pleased to bring these powerful works to the Pattison screens,” said Sharon Switzer, Arts Programmer and Curator, Pattison Onestop.

Vanishing Glaciers is a series of four time-lapse videos produced by internationally acclaimed outdoor photographer James Balog; the series will screen every ten minutes on the Pattison Onestop subway digital signage network for some one million commuters daily.

Last Word, a collaborative image/text project by award-winning Canadian novelist, Heather O’Neill and artist Jean-Paul Kelly, appears on Pattison Outdoor digital billboards in Toronto’s financial district, and brief reminders by Juno award-winning Canadian hip-hop star Shad appear on a west-end Pattison Outdoor billboard along the Gardiner Expressway.

The digital screenings are also a preview of an upcoming exhibition at the Royal Ontario Museum.

Carbon 14: Climate is Culture is slated to open in the fall of 2013, and Care Farewell curators says the exhibit will be supported through public events, satellite projects and partnerships with theatre, film, and educational organizations in Toronto and beyond, all addressing what the show creators call one of the most pressing issues of our time, climate change.

Cape Farewell Foundation is a North American charity that promotes a cultural response to climate change.

Cape Farewell North America made its public debut in 2011 in Toronto with The Dew Line Concert: Climate is Culture, a high profile concert that introduced the organizatoin, its partnership with the Marshall McLuhan centenary, and its proposed activities.

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