DAILY NEWS Nov 1, 2011 10:40 AM - 0 comments

Video Saves the Radio Star - Online Video Poised to Revive Indie Music Site

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In an interactive and somewhat ironic take on the 1979 pop hit from The Buggles, video is being used not to destroy but to save pop music.

Online video will be key to reviving the fortunes of CHARTattack.com, one of Canada's top independent music sites.

andPOP, another of the country's top sources for pop culture news, has acquired CHARTattack.com, and it intends to boost the site's popularity through more targeted content including a video platform with new and exclusive content.

Expanded advertising and branding options will be created through the redevelopment of the website and the new content offerings.

As well, the now multi-platform title has a new editor in chief and key advisors from the interactive marketing and digital media industry.

Jordan Banks, Managing Director of Facebook Canada, joined the board of directors in January 2010 and two others have recently followed suit. Additionally, Jaimie Grossman, former CEO of UPTREND Media, which was acquired by the Yellow Pages Group, has come on board as a key advisor.

CHART started out in 1990 as a print publication, and it enjoyed a nearly two decade run as a leading music magazine.

In 1996, CHARTattack.com brought it online featuring music news, CD reviews, interviews with Canadian and international artists, and of course its notorious "Charts".

But when CHARTattack.com decided to close its doors after being online for fifteen years, the folk sat andPOP said they couldn't let this Canadian music institution die.

Accordingly, CHARTattack will get a major overhaul as it enters its second life, while staying true to its music roots.

"We are honing back in on the independent and alternative music scene for which the magazine was famous," noted music journalist Dan Busheikin, the new Editor-in-Chief. "Through relevant video content our audience can explore indie music and new artists in a more engaging way."

andPOP reports it content reaches over 1,000,000 viewers and listeners across North America every month through the website www.andpop.com and via partnerships with AUX TV, Rogers On Demand Online, YouTube and XM Radio.le

As described by andPOP, its new online video shows include:

Small Talk

After the huge success of andPOP's MMVA coverage where Katy Perry helped us make Justin Bieber a fake ID, it was clear our audience was looking for something different. Small Talk is a way for fans to see their favourite artists as regular people, by creating strange scenarios like getting a tattoo or going on a speed date. Celebrities are willing to drop the personas we see in every other interview when they're genuinely having fun! Hosted by Jordan Bortolotti, these fun interviews are broken into "small" chunks (hence the name Small Talk) that resonate better with an online audience. Watch daily on andpop.com.

T.W.O.T.I. (This Week On The Internet)

This show features and dissects the most popular viral videos each week. Similar to a sports highlight package format, Comedian Paul Henry Murphy adds his satirical spin to the videos trending on the internet. Not only does T.W.O.T.I. keep you up to date on the best "fails" and accidentally awesome content, it also features real reactions from random people on the street. Watch daily on andpop.com.

#FreshPressLive on andPOP

Daily news is pulled from andPOP.com and discussed by hosts Jordan Bortolotti and Natalia Buia. #FreshPressLive is based on pop-culture headlines without the stereotypical bull you're used to seeing on TV. This show is raw, uncut, and live from the floor, and includes the casual daily conversations you have with your friends. We share new music videos, spread gossip and laugh about the random stuff we can find on the internet. Watch daily at 5pm on andPOP.com.

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