Videotron has named Sylvie Charette as its vice president of branding and interactive media.
Videotron said Charette will manage its key brand differentiators, and develop brand-positioning strategies for the company’s different audiences, while maintaining a customer-focused approach to all corporate communications.
Charette has some 25 years experience in the telecom sector, and is a former Rogers Communications executive and Bell Mobility director
“Videotron is very happy to welcome Sylvie Charette aboard,” Myrianne Collin, Videotron’s senior vice president, strategy and marketing, said in a release. “Her leadership qualities, passion for telecommunications and professional skills will be valuable assets to the company. Sylvie’s mission will be to promote the Videotron brand in order to maintain its stature in Québec. She will have our full support in the pursuit of her objectives.”