Vista Radio and Slaight Music have launched a new online contest offering cash prizes to emerging Canadian musicians.
The contest is hosted by New Canadian Music, the music website that reviews releases and tracks the social popularity of Canadian artists; it will run indefinitely each quarter and award $10,000 to first-place winners and $4,325 to second-place runners up.
“We’re thrilled to be partnering with Slaight Music and the NCM team on this ground-breaking new initiative that will give a timely boost to artists who have a demonstrated ability to produce great music and actively engage audiences across the social media landscape,” said Vista’s CEO Gary Miles
Radio industry veteran and champion of Canadian culture Gary Slaight was equally enthusiastic: “This contest represents a significant shift in how we measure musical success in the 21st century. Sales-driven chart numbers only tell part of the story now - breakout acts are increasingly using new platforms and services to connect with listeners, and our social-driven measurement system is able to pinpoint and reward those who are doing it most effectively.”
Slaight Music President Derrick Ross continued: “We’ve had great success with our other contest initiatives like It’s Your Shot (now entering its third year) and this new Vista-NCM contest compliments those efforts nicely. Instead of opening the flood gates to entries from thousands of first-timers we’re going to target just the cream of the emerging artist crop with a personal invitation to compete against their peers for cash prizes.”
The first installment of the Vista-NCM Emerging Artist contest will run until September 30th, 2013; winners will be announced during the first week of October.
Vista Radio operates 62 radio licenses and numerous community websites serving several communities across British Columbia, Alberta, the Northwest Territories and Ontario.
Slaight Music was started by Gary Slaight and Derrick Ross in 2011 with a mandate to support the Canadian music community through a variety of initiatives, and to develop Canadian talent via strategic partnerships with industry peers.