DAILY NEWS Dec 13, 2012 3:20 PM - 0 comments

Web Serial Draws Millions of Video Views, Donations to Global Campaign

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Ruby Skye P.I., the award-winning Canadian web series for tweens and teens, has reached a significant milestone as it wraps just its second season.

Ruby Skye P.I.: The Haunted Library has attracted more than 1.5 million video views for the first eight of its nine Season 2 episodes; the final and ninth episode, “Apparently The Heir”, premiered yesterday on RubySkyePI.com.

Currently, Ruby Skye P.I.: The Haunted Library is available at popular online social media and video streaming networks, notably KoldCast TV, blip, YouTube and DailyMotion. Season 2 has topped over 600,000 video views on KoldCast TV alone and has been among the most popular shows on blip, producers describe, hitting over half a million views on that platform.

Ruby Skye P.I. is produced by Toronto-based production company Story2.OH. It was created by interactive storyteller Jill Golick and directed by Kelly Harms. Harms and Golick executive produced the series along with Steven Golick.

The titular “haunted library’  in Season Two is an interactive virtual destination, with supporting multimedia content developed for parents, teachers, and students to explore not only Ruby’s story, but also those of other young women around the world: the library is an online home to a real-world fundraising campaign for impoverished girls in developing nations, called Because I Am a Girl.

Launched in early October 2012, Ruby Skye P.I. The Haunted Library advances the story of intrepid teen detective, Ruby Skye (Madison Cheeatow) and her small, tightly knit group of friends.

In addition to the over one hour’s worth of original, narrative video content, Ruby Skye P.I.: The Haunted Library includes 50 behind-the-scenes and “extra features” videos, four web sites, four Tumblr blogs, multiple social media channels, and ten interactive clues.

“While Ruby Skye P.I. was created to entertain tweens and teens, and it does that extraordinarily well, we believe the show constitutes good old-fashioned, family-wide entertainment in this new era of television and digital media,” says David S. Samuels, CEO of the popular online television network, KoldCast TV. “The series creator has done a brilliant job stretching the Internet’s capabilities to make her story come alive in an unprecedented way, and KoldCast is thrilled to have Ruby and her fellow sleuths entertaining our audience in such creative fashion.”

Between episodes, viewers can study and solve the clues which Ruby finds in the story.

Such challenges and puzzles are posted to the companion website O'DearyPuzzles.com or explore the “haunted” O’Deary Library to learn more about the characters, the books mentioned in the mystery and to find – or submit – book reviews, author profiles, interviews with YA authors and book cover art work.

Ruby Skye P.I.: The Haunted Library stars series regulars Madison Cheeatow (Ruby Skye), Marlee Maslove (Hailey Skye) and Elena Gorgevska (Diana Noughton). Season 2 cast includes Scott Beaudin (My Babysitter is a Vampire), Rosemary Dunsmore (Anne of Green Gables, Murdoch Mysteries), Geri Hall (This Hour Has 22 Minutes), Jordan Prentice (Mirror Mirror, In Bruges), Laura de Carteret (My Babysitter’s a Vampire), Samanatha Wan (Leslieville) and Shaun Shetty (Call Me Fitz).

Ruby Skye P.I.: The Haunted Library was shot at the Emmanuel College Library (University of Toronto) and at various location in Toronto.

The series was produced the participation of The Independent Production Fund (IPF) and made possible with the support of The Ontario Media Development Corporation (OMDC).

For more Mediacaster Magazine coverage of this topic, please see:

Web Series a Big Winner for Creativity, Partnerships


New Web Portal Previews Internet Content, Transmedia Series


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