The Windsor Star has re-launching its website using responsive design tools that resize the layout to fit multiple screen sizes, from computers to portable media devices like tablets and smartphones.
New online publishing tools bring device flexibility for the paper’s reporters, too.
Following the pilot in Windsor, parent company Postmedia Network says its plans are to roll out responsive websites to all Canadian markets next year.
Site developers and content creators at the Star are using the WordPress content management system and a print publishing solution from U.S.-based integrated media company Saxotech that also gives them device flexibility, including 24/7 online publishing capability, and mobility that allows reporters to upload photos and streaming videos to the site from virtually any digital device they are using.
Site developers say the new Windsorstar.com site was created to give readers an optimal viewing experience by automatically resizing the layout to fit across a wide variety of devices. The new site is described as faster, sleeker and easier for readers to access and navigate, with a scrolling search bar and navigation menu that allows for saerch by topic, such as courts, city hall or TrafficWatch.
“We redesigned our website with our audience in mind,” said Marty Beneteau, Publisher and Editor-in-Chief, The Windsor Star. “The new responsive website allows our audience to access their favourite Windsor content online wherever and whenever they want in a format that’s automatically right for their device of choice.”
Beneteau added that the site attracts an average 248,000 unique visitors per month .
The Windsor Star publishes six days a week, Monday through Saturday.
Postmedia Network is a wholly owned subsidiary of Postmedia Network Canada Corp.