January 18, 2013 - by Mediacaster
CP Adds Multimedia Sports, Entertainment, Lifestyle Content
The Canadian Press, Canada's most trusted news source and leader in providing real-time, bilingual multimedia content, is expanding its product lineup with the addition of third-party feature articles, photos and videos covering automotive, hockey and local lifestyle and entertainment.
As the exclusive, worldwide reseller of content produced by The Hockey News, LC Media, MOTORING and Vitamin Daily, The Canadian Press can now license and distribute their content to customers for use in newspapers, websites and mobile platforms.
"We're proud to be able to offer our customers this type of high-quality feature content that complements our own breaking news products," said Malcolm Kirk, President of The Canadian Press.
Caroline Andrews, Vice-President and Group Publisher, Sports, Home, Entertainment and Western Media Group at TC Media, said, "The Hockey News is an iconic brand and we look forward to it being represented in the marketplace by The Canadian Press, a true leader in the news industry. We're excited that CP can now make available to their clients THN's in-depth features, industry-leading NHL prospect analysis, behind-the-scenes insight, predictions, commentary, unique hockey lifestyle pieces, videos and more."
"We chose CP to resell our automotive news, vehicle previews, road tests, editorials, features, photo galleries and videos because they've built great relationships with their customers and already serve well-known English and French media brands across Canada," said Jean Lemieux, President of LC Media, one of Canada's largest English- and French-language content providers in the automotive, motorcycle, ATV and motorboat fields for over 47 years.
"For the first time, CP's clients can publish MOTORING's informative and entertaining automobile videos to help drive traffic to their websites," said Brad Diamond, President of Bradford Productions and Executive Producer of MOTORING, North America's top automotive broadcast, airing on TSN since 1987. "This is especially significant given Automotive is still the largest ad revenue category for publishers, and has grown from 12 per cent to 15 per cent of total Canadian Online advertising revenue in 2011, according to the Interactive Advertising Bureau of Canada."
Sarah Bancroft, Co-Founder and Editor-in-Chief of Vitamin Daily, said having a reputable organization like The Canadian Press as a content reseller is "an excellent opportunity for us. It helps expand the audience for our tips and editors' picks that provide reviews and recommendations, in English and French, on the latest in fashion, health, home decor, culture, dining, travel and more in Vancouver, Calgary, Toronto and Montreal."
"In talking to our clients, we learned their audiences are consuming more features, more automotive coverage and more local content, so we partnered with content producers that could fulfill those areas," said Charles Messina, Vice-President of Sales & Marketing with The Canadian Press. "Whether we originate the content or source it from reliable third parties, The Canadian Press is looking to make it simpler and convenient for clients wanting a main provider for their content needs, instead of dealing with many different companies."
About The Canadian Press
The Canadian Press is Canada's most trusted news source and leader in providing real-time, bilingual multimedia content for online, mobile and emerging platforms. Approximately 250 journalists deliver news stories, photos, graphics, audio and online video, plus news coverage from The Associated Press, to daily newspapers, radio and TV stations and websites. Clients depend on The Canadian Press for reliable, accurate and fast coverage, written and edited according to the standards set for the industry by The Canadian Press Stylebook. www.thecanadianpress.com
About The Hockey News
The Hockey News, published by TC Media, one of Canada's largest media groups, has been providing the most comprehensive coverage of the world of hockey since 1947. The No. 1-selling hockey publication in North America, now in its 65th year, THN is published 34 times annually. Its offering include special issues such as NHL Preview, People of Power and Influence, Future Watch, Draft Preview, the Ultimate Pool Guide and the Yearbook, the No. 1-selling hockey annual in North America. www.thecanadianpress.com/hockey
MOTORING, produced by Toronto-based Bradford Productions, is a weekly national half-hour magazine style television program now in its 25th season on TSN, The Sports Network. It is TSN and Bradford's longest-running program and has been selected North America's top automotive broadcast several times since its debut in 1987. In addition to testing the latest vehicles each week with well known journalist Graeme Fletcher, resident mechanic, Bill Gardiner, offers tips for the do-it-yourselfer, and Canada's foremost automotive journalist, Jim Kenzie, unabashedly provides his opinions each week. The whole team is led by producer Brad Diamond. www.thecanadianpress.com/motoring
About LC Media
Established in 1999, LC Media publishes Cycle Canada, Moto Journal, Le Guide de l'Auto Magazine, Le Monde du VTT and ATV Trail Rider, as well as annual guides, including Le Guide du VTT, ATV Guide and Le Guide de l'Auto, which is now in its 47th edition and sells 90,000 copies every year. All of its publications boast top readership numbers and are also available online through its Passion Performance portal, which generates over 2.5 million page views and attracts more than 300,000 unique visitors per month. LC Media's product archives cover more than 47 years of news from the automotive, motorcycle, ATV and motorboat fields. www.thecanadianpress.com/lcmedia
About Vitamin Daily
VitaminDaily.com is the brainchild of co-founders Tara Parker Tait and Sarah Bancroft. The duo started VitaminV.ca, the company's first online lifestyle magazine, in September 2004 after seeing a gap in the marketplace for timely tips about their home base of Vancouver, Canada. Today, they oversee five city-based lifestyle websites in Montreal, French Montreal, Toronto, Calgary and Vancouver, as well as a national Moms and Kids edition. www.thecanadianpress.com/vitamindaily