February 12, 2013 - by Mediacaster
Infobright Selected by Yellow Pages Group to Power Ad Analytics
Infobright today announced that Yellow Pages Group (YPG), a leading media and marketing solutions company in Canada, has selected Infopliance to help power its Yellow Pages Analytics performance reporting tool for digital advertisers.
Unveiled in September 2012, Infopliance is the industry's first analytics appliance purpose-built for high-performing, efficient and affordable analysis of machine-generated data, including the massive volumes of information generated online through web and network logs. Infopliance combines Infobright's award-winning analytic engine with storage and compute resources specifically tuned for the rapid deployment of enterprise-scale investigative analytics.
YPG serves more than 300,000 local businesses through a nationwide sales force of media consultants, and also caters to Canada's largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. The Yellow Pages 360˚Solution package offers an array of services, including website design and hosting, virtual business profiles, search engine optimization, online and mobile advertising placement and more. Yellow Pages Analytics helps 360˚Solution customers track and better understand the performance of their online campaigns so that they can maximize results and ROI.
"Yellow Pages Group has the largest, most comprehensive database of businesses in Canada. As a result, we're generating very large volumes of data for our clients on a daily basis. We selected Infopliance to support our digital advertising analytics because it's specifically designed to crunch large amounts of incoming data, fast, without requiring complex set up, maintenance or customization," said Paul T. Ryan, Chief Technology Officer of Yellow Pages Group. "Infopliance is simple to use and affordable to scale, which will allow us to keep up with the growth of our customer base, as well as the corresponding needs for data relevant to the success of their advertising and marketing efforts."
Each Infopliance node can efficiently manage over one petabyte of raw data at a fraction of the cost of general-purpose data-warehouse solutions. Infobright's patented Knowledge Grid, Rough Query and Infopliance Data Processor technologies combine to deliver unmatched performance for real-time analytic applications, enabling users to run ad-hoc and investigative queries on their data at the speed of business.
"Businesses that focus heavily on online products and services are knee-deep in Big Data from web logs, network logs, clickstream data and more," said Don DeLoach, CEO of Infobright. "We are proud to be working with YPG and see our role as a trusted business partner dedicated to transforming volumes of raw data into valuable insight that powers revenue growth, greater operational efficiency and market share expansion."
About Infobright Infobright's investigative analytic engine extracts rich and useful insights from machine-generated data at the speed of business. Specifically focused on the rapid analysis of volumes of information from Web logs, call records, stock tickers, sensors and more, Infobright powers applications that enable organizations to ask all the questions they want, and get the detailed answers they need, to make better, faster and more profitable decisions. Affordable as well as simple to use, maintain and deploy, Infobright offers embedded and enterprise class solutions which enable companies in telecommunications and networking, financial services, media and advertising, and healthcare use investigative analytics to gain competitive success.